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Sheldons’ Inc. Names Nik Kolbeck Communications Director

Antigo, WI— Nik Kolbeck has joined Sheldons’ Inc. (Mepps and Mister Twister) as the new Communications Director. In this role Kolbeck will develop and oversee communications for Sheldons’ across its many platforms: print, online, retail, social media and mobile.

Kolbeck is a graduate of University of Wisconsin – Stevens Point where he studied Graphic Design in the Fine Arts Program. During his college years, Nik’s passion for fishing started to take off and has since become a family event with his father and brother and their beloved Border Collie, Abbi.

“My love of fishing has grown over the years, but I owe a lot of my admiration for the sport to my brother, Adam who taught me everything from what to use in certain conditions to the best practices for hooking up a fish and getting it into the boat. Family and fishing work hand-in-hand for me and there really is no better experience than hooking up with a big fish and sharing that experience with your family and friends.” Kolbeck grew up learning the ins-and-outs of fishing in central Wisconsin focusing on largemouth and smallmouth bass, northern pike and musky. He looks forward to expanding his fishing knowledge to other fish species that are caught throughout the United States. 

Since graduation, Kolbeck worked for Swiderski Equipment – an agriculture and construction equipment company with five locations throughout central Wisconsin. His duties included creating print, online and social media graphics, photography of equipment and keeping website information current and correct.

“Mepps and Mister Twister are two brands that I’ve used since I started fishing and I’ve never been disappointed with the results. The fact that I get to come here every day and talk fishing with all different types of fisherman is just icing on the cake for me.”

Company Overview

Sheldons', Inc. started with the Mepps® brand in 1956 in the back of a small sports shop in Antigo, Wisconsin. It has since become one of the most important players in the fishing tackle industry. When all lure sizes, colors and hook configurations are taken into account, Mepps currently manufacturers more than 6,000 different Mepps spinners and spoons. In addition, Sheldons', Inc. owns Mepps S.A. (Mepps France) and Mister Twister®, a premium soft plastics lure company and innovator of the Curly Tail® concept.

Sheldons’ Inc.   •   626 Center St., Antigo, WI 54409   •   Phone: 800.237.9877


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